flow

flow

let it

let it

the wind blows, the current goes

the wind blows, the current goes

Fluidity goes beyond the water, to the flow inside our body, to the time that we currently living in.

Pitch:

To create the overall visual flow of the magazine including covers out and in, connecting pages, and a corner for photo team to showcase

Challenge to the execution

Experiment with water

Using natural lighting, water, beach, sand, a large fabric and a large plastic drop sheet.

A different approach - a contemporary concept

Studio set up with limited lighting, aiming to do editorial extra make up concept creating water flow of the body, seeing human as the water and emotion as the fluidity.

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Atmosphere